ALogotypesA

What I Do

Visual language and web design change fast, but a logo should never have to change. My mission is to build a timeless shape that is simple, memorable, ownable and appropriate for your business.

Appropriate for Your Business

Logos are not communication. Logos are about identification. As Sagi Haviv says, “A logo is the period at the end of the sentence, not the sentence itself.” There are other means to state what a business is about (taglines, marketing materials). The shape of the logo doesn’t have to say much – however it should be appropriate for the brand.

Simple, yet Distinctive

Best logos are simple shapes that look great whether they are on the side of a building or on the small space on the tab of a browser.

At the same time we don’t want to stripe off all details of personality – such generic logo would be hard to differentiate from the crowd.

Whenever this tension between simplicity and distinctiveness is dealt with creatively, the result is a good logo.

 

Simple, yet Distinctive

Best logos are simple shapes that look great whether they are on the side of a building or on the small space on the tab of a browser.

At the same time we don’t want to stripe off all details of personality – such generic logo would be hard to differentiate from the crowd.

Whenever this tension between simplicity and distinctiveness is dealt with creatively, the result is a good logo.

Presentation

Logos do not live in isolation – we always see them in a context: on a tag, on a website header, or on a billboard. When presenting the logo I help the client visualize it through mockups.

Finaly the logo is provided in various formats (100+ files with a guide) to fit every conceivable scenario the client might need it for.

The Test of Time

Logos are not always love at first sight. Many times the best logos do not catch the eye at the beginning, but then they gradually grow on you. A trademark gains meaning and power over time.

Creating trendy logos opens the possibility for those logos to become obsolete the moment the trend changes.

My work comes with a measure of restraint. Visual language can change, areas of activity and leadership can change, but my logos are designed to be future-proof.

Salvador Dali, The Persistence of Time (1931)

Salvador Dali, The Persistence of Time (1931)

The Test of Time

Logos are not always love at first sight. Many times the best logos do not catch the eye at the beginning, but then they gradually grow on you. A trademark gains meaning and power over time.

Creating trendy logos opens the possibility for those logos to become obsolete the moment the trend changes.

My work comes with a measure of restraint. Visual language can change, areas of activity and leadership can change, but my logos are designed to be future-proof.

Ready to Talk?

(+373)-6978-8035
hello@dorian.design

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