Swim Central Logo Design and Presentation
The Utah-based company Swim Central wholesales modest, but fashionable swimsuits.
I built their logo and visual identity, as well as the website. We started with a discovery consultation when I learned about their business purpose and challenges, about what differentiates them from the competition and about their clients. Then I designed the logo and presented it using the presentation below.
The client chose the first logo variant and only requested a minor change: the crotch of the swimsuit had to be eliminated, as if the swimsuit lies flat on a table rather than being dressed on a body. This was a good call, as the logo became even more modest, which is a core value for the brand, and the shape was simplified.