Corell Architectural Timber – Logo Design
Overview
Corell Architectural Timber is a family run business located in the heart of Ireland. They specialize in the machining and supply of timbers suitable for the use of both, external and internal cladding applications.
Goal
They needed a new logo lighter than the old one, able to represent the architectural aspect of the industry without using any clichés (like trees for example).
Process
Discovery > Stylescapes > Logo Design > Revision 1 > Final files
Concept & Logo Design
The old logo features a combination of the letters “C” and “T” where the “T” was made out of timbers.
The issues of the old logo were these:
– its round shape and corners are not architectural enough to represent Corell’s type of business;
– the shapes of the logo are too heavy, especially when combined with the thin fonts used for the logotype and tagline.
Here are some logos the client liked in the stylescapes and so they influenced the end result.
I took his first, most favourite one, and deconstructed it in order to build an architectural “C” for Corell.
The client liked version 1 most, but wanted to explore incorporating letters “C”, “A” and “T” in the shape of the logo. And that was revision 1.
This new shape resembles timbers as well as some sort of house with a roof, a wall and a deck – the very areas that use timber cladding most often.
The words Corell Architectural Timber had only their first letters capitalized and being stacked one above the other helps the viewer quickly make the connection between the type and the mark that contains the three letters.
This version of the logo won the heart of the client. Will it win the hearts of his clients too?
