Brightgrove – Brand Book

Brightgrove offers outsource custom software development units for companies in the US and Europe. Their main values are transparency and honesty. They also describe themselves as very people-oriented, using a flat management structure.

We put together 3 stylescapes in order to narrow down the creative directions.

The 1st one uses many pictures with people in order to show how people-oriented they are.

The 2nd stylescape visualizes the concept of transparency through color overlays.

The 3rd stylescape takes the transparency concept to its extreme by using various transparent elements throughout the brand.

The client chose the Bright Orange overlay as the main visual element of the brand. Also, they chose Verdana typeface for their brand as it comes preinstalled on all PCs and Mac computers, which makes it a simple and safe option for any application.

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